Samsung Deploys ChatGPT Enterprise and Codex Globally, Officially Reversing its 2023 Generative AI Ban L2
Confidence: High
Key Points: OpenAI announced on June 21 that Samsung Electronics will make ChatGPT Enterprise and Codex available to all employees in South Korea and all employees in the global DX Division. Weekly active users of Codex in South Korea have grown nearly 800% since February 2026, and global weekly active users of Codex now exceed 5 million. This move marks Samsung's formal reversal of the comprehensive generative AI ban it imposed in 2023 after employees accidentally pasted confidential code into ChatGPT. The security governance framework provided by ChatGPT Enterprise—including data protection agreements, fine-grained access management, and security controls—gave Samsung the trust foundation needed to restart deployment.
Impact: Samsung's large-scale deployment is a milestone—following Microsoft and Salesforce—of another global top-tier manufacturing giant fully embracing enterprise AI, with a significant demonstration effect for the South Korean tech industry. The rapid growth figures for Codex also further validate the fast enterprise-side penetration of AI-assisted programming. For OpenAI, the Samsung case strengthens its persuasive power toward other enterprises that are still holding back due to security concerns.
Detailed Analysis
Trade-offs
Pros:
- ChatGPT Enterprise does not train on user data, meeting enterprise confidentiality requirements
- 800% growth in Codex weekly active users demonstrates real productivity gains in R&D
- Samsung's large-scale deployment can serve as a reference template for other manufacturing enterprises
- The shift from a ban to full deployment demonstrates that AI security governance frameworks are maturing
Cons:
- Building a robust internal security culture requires accompanying training programs; technology deployment alone is insufficient
- Global DX Division usage may involve cross-border data compliance challenges
- API cost management for large-scale deployment requires continuous monitoring
Quick Start (5-15 minutes)
- Read the OpenAI ChatGPT Enterprise security whitepaper to understand data protection commitments
- Assess whether existing enterprise AI usage policies need to be updated to align with the Enterprise plan
- Reference the Samsung case to develop a phased rollout plan (starting with the DX Division or R&D first)
- Engage with OpenAI business representatives to discuss Enterprise plan pricing and SLA
Recommendation
Large enterprises that are still holding back on enterprise AI deployment due to security concerns should take note of Samsung's reversal case. ChatGPT Enterprise's data protection design can effectively isolate the risk of confidential data leakage. It is recommended to first pilot Codex in the R&D department before gradually expanding to the entire organization.
Sources: OpenAI (Official) | Dataconomy (News)